By Lauren Strejc


Almost a decade ago, “Customania” took over Hollywood, when the Custo Barcelona ( t-shirt line first hit the US. Not too long after, New York caught on to the phenomenon, followed by Europe, and then the world. Here in Chicago, Custo Barcelona is a favorite among fashionistas with its bold coloring, fabric combinations, and intense graphics.

Brothers Custodio and David Dalmau have had repeated success in the United States, and have grown beyond t-shirts and into a full women’s and men’s line. Currently, Chicago’s Water Tower Place holds one of the three flagship stores located in the United States (the others being New York and Las Vegas).

On June 3 rd, the Chicago Custo Barcelona flagship store presented a fashion show at RedNoFive ( To no surprise, the club was packed with people eager to see the season’s pieces. Ledom models ( wore approximately seventy ensembles which included swimsuits to jackets and everything in between. Shoes were provided by Alternative Shoes ( and the models’ hair was styled by Vidal Sassoon.

Custo Barcelona is no stranger to the runways of Chicago. They hold a number of shows in the city each year, and it’s always a strong presentation. If you learn about an upcoming Custo fashion show, clear your schedule and make a night of it!

Want to know about upcoming fashion events in Chicago ? Visit our event section on the web at www.Chicago