Ashor’s Room
By Amanda Thayer

Upon completing her education at Columbia College Chicago with a strong background and knowledge in woman's wear design, Nichole Rairigh, as a new mother, began translating her personal design aesthetic (edgy urban and deconstructed) into clothing to dress her own daughter. This sparked the concept which founded Ashor's Room, and opened the doorway that translated her woman's wear background into a concept which would make waves in the competitive children's wear market.

Ashor's Room was born, and the sophistication of woman's wear seeped into Nichole's fabric choices and satisfied her craving for children's wear with a focus on design and function. It is a line that is geared toward the urban mom who wants higher fashion for her child but needs the convenience of wash and wear.

Manufactured and based in Chicago , Ashor's Room gathers its inspiration from its environment while displaying respect for it by employing organic materials and cottons in new and innovative ways. Nicole constantly works with manipulating the fabric and design construction to meet the high demands of a child's active lifestyle. This process is entirely personal and developed by a trial and error on her own children before ever hitting the market. Once kid-tested and mother-approved, Ashor's Room looks to Chicago artists and uses their unique work to apply screens and embroidered patches onto jackets and t-shirts.

Ashor's Room has successfully found its niche in both boys and girls wear and the look was well received upon the debut of the label in fall ’05, when the line nabbed the James Girone Best in Show and newcomer award for their girls collection. Since their fall line opened in local Chicago stores like LMNOP, Lollie, RedBalloon and Active Endeavors, Ashor's Room has seen a 300 percent growth and is enthusiastically spreading its wares to doors in New York, Korea, London, LA, and San Francisco for its sophomore return in spring ‘07.

Spring brings a balance of the urban edgier looks, but meets it with a whimsy in shapes and color choices. Though the fabrics remain sophisticated, little girls’ insatiable desire for "twirly skirts" and "dress up" is satisfied with the vintage mix of silks used to create the layers in the Alice skirt and the tiers of pinks and mauves stacked to create a twist on a ballerina look in the Ruffle skirt. The boys line takes a twist on daddy's menswear with the tie patch T-shirt by cutting up vintage ties into little boys sizes and zigzag stitching them onto the chest of cotton T's.

Though Nichole Rairigh is an innovative children's wear designer, she is first and foremost a mother. So expect all the fabrics used in Ashor's Room to be child friendly and tested on her own children for wash ability and durability. To find out which store nearest you carries your favorite Ashor's Room item, check out their web site at www.AshorsRoom.com

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